Here I have used an animation of how we will distribute The Run.
Context of distribution
the 3 distribution areas:
- Hollywood
- British
- Localised
In Hollywood they have the big six: Fox, Paramount, Sony, Disney, Universal and TimeWarner. Each of these are conglomerate. Conglomerates are when small companies group together to create a big powerful company. Conglomerates are an advantage when wanting to distribute films to the audience as they offer advertisements and publicity, Hollywood is global when marketing and dominates largely on cinema chains, so almost different audiences from different cultures are aware of the film.
Hollywood is highly significant for marketing and use ¼ of the films budget to spend on marketing and Hollywood offers a big production value as they offer good quality picture because it is done through a digital process and not on a 35mm, which is a long stripes of footage that need to be watched because it is a complicated system as it can malfunction, digital process came out about 5 years ago.
Apart from Hollywood there are British and localised distributers. British films do not have much money to market or to distribute their film. The best way for them to do this is to look for funding, for example, from the BFI where they offer grants to those "up-and-coming" filmmakers. BFI stands for British Film Institute they offer approximately £18 million every year to invest in feature films. Also, there are funds coming from BBC and Film4. They are the most established british production company and have an average production value. In addition, there is the chance to go to film festivals where they attract distributers and see whether they decide to distribute your film.
British films are largely seen by British audiences and so it wouldn't be globally known. British films are small budgeted, and will only use British actors as the main characters. Such as Simon Pegg and Adam Deacon as .This will only attract the british audience. They have low production value and these main actors wouldn’t sell the film around the world. A British low production value such as attack the block was distributed by screen gems, which is subsidiary of Sony pictures entertainment, and produce by film4 Production. The budget for attack the block was £9 million unlike Avatar that has high production value, that used actress Zoe Saldana, actor Giovanni Ribisi and actress Sigourney Weaver all of which are well know over the world. Avatar budget was $237 million, avatar and Attack the block were both science fiction genres but avatar is well known for their special effects because they had a box office of $2,782,275,172 unlike Attack the block that was lacking in special effects and had a box office of £3,772,127.
British films have to rely on social networking sites such as Facebook, Twitter, and Tumblr. These social networks are a free source of viral marketing as it where audience spread and share there opinion of a film hopping that it will catch on with the nation. Youtube is another free source of viral marketing because it statistically measures how many people that have view your film or a film. This will another way of distributing The Run as many of the viewers could be producers and distributers, they may become interested in and want to invest further into The Run. This is possible as an independent filmmaker Fede Alvarez became a viral phenomenon, as he put up is 5min short film called Panic attack on Youtube that gained 6 million views. Now he has become a respected known filmmaker because Sami Raimi, who is well known for directing cult horror films, has offered him a HOLLYWOOD deal to develop the full film, which will he will produce.
Localised releases specializes to the audience around they have chosen to set in. They are a low budget production however it is a great way to have a step up in the film industry. Localised films can be made easy now as a digital process does it because it can be made through home making movie packages.
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